TROMBA
CRAFT TEQUILA
JALISCO, MEXICO
Tromba is the life-giving rainstorm that brings change to Los Altos, the famed tequila producing region of Jalisco. It was this force of change that inspired a master distiller to embark on a journey to bring true craft tequila to the world.
WORKED ON.
SOCIAL MEDIA
INSTAGRAM, FACEBOOK
STRATEGY
CONTENT, INFLUENCER
CREATIVE DIRECTION
PHOTO, VIDEO
RESULTS.
FOLLOWERS.
5k GROWTH IN 7 MONTHS
ENGAGEMENT.
63% INCREASE
In a world where many tequila brands rely on celebrity endorsements, Tromba stands apart by celebrating its authentic spirit. Crafted by hand by a master distiller and his son, the brand honors a rich family legacy, bringing the essence of Jalisco’s highlands and the story of agave to life. Tromba is rooted in old-world tradition yet infused with new-world boldness and an unwavering commitment to excellence.
Recognizing the need to highlight the true stars behind the brand—the master distiller, the jimadores, and the agave growers—Tromba sought an agency that aligned with its mission to celebrate authenticity over flashy campaigns. This search led them to Yes& Creative, a perfect partnership, as the agency embraced Tromba’s vision of honoring the real heroes and the heart of its story. As a uniquely distiller-owned brand, Tromba embodies the spirit of the makers, the doers, and the mavericks—those who live passionately and take life by storm.
